Google SEO, PPC & Google + continues to challenge and baffle many people including self-acclaimed experts or gurus around the world. This is a tell-it-like-it-is general approach to how Google SEO, PPC & Google + works for professional people in search engine optimization, content promotion, advertising and business on the Internet.
The Godfather of Search Engine Optimization, PPC or SEO is Google. The reason for this is Google controls around 60-65% of search traffic worldwide. Google is therefore "KING" along with Microsoft [BING] close-behind and Yahoo. However new competitors such as the likes of Facebook and Twitter are battling hard against Google content submissions and search. They have certainly changed the face of social time and online content news search. As a result Google, MySpace, Yahoo and BING have redesigned their website, search engines and bolstered their brands against any further Facebook or Twitter intrusions.
In the 21st Century, if you want to get ahead with Google SEO or PPC one has to implement a 50-50 strategy mixed with social networking, promotion, linking and marketing on a daily basis. You will also need TEAMS for SEO duties and responsibilities if you intend on making a major impact online. For instance if you are targeting say retailing Diamonds - a quick Google search would instantly show what mountain you have to climb. 53,500,000 indexed pages as of July, 2010.
The bottom line is SEO, PPC and Social Media combined are the engines of global search ranking, advertising, promotion and rank positioning. Every online website is being regulated or ranked by a GIANT. And all GIANT websites, brands or search engines all need 1 or 2 essential ingredients to survive, high conversion rates, click-through's, global SERP's and they are Tweets, Users, Timelines with FRESH SEO CONTENT DAILY. This is the battle of the 21st Century! Apple is marrying Facebook while Google is courting Twitter yet they all need a key component and that will be fresh "real-time" content or even more so a search engine of fresh seo tweets or content to survive. Facebook also poses a different kind of direct threat to Microsoft, Yahoo and Google it has social 'consumer' power and a fenced-in e-commerce shopping portal which potentially could be gigantic.
So when one talks of Search Engine Optimization [SEO] one is essentially talking about Google, Microsoft and Yahoo SERP's. Online visitors love or hate your content or website! For the newbie, small business or inexperienced individual this is a very controversial and complicated balancing act and world. The Internet has millions of articles and websites on SEO and PPC, but one has to ask themselves how many are truly experienced or accurate? SEO tends to be publicized as a algorithm, technological, mathematical equation one has to solve instead of a combined SEO, PPC, social, business, marketing, promotion, Internet, brainstorm, planning, tracking software and strategic process, act or channel.
In a very short common-sense analogy PPC and SEO are two weights of scales, put too much on either side and it is unbalanced. Get the balance right and you are optimized. But how can one get optimized if you ignore the rules of Google? You can't! Or, if you ignore keywords, meta-tags or accurate information this too is unbalanced web content.
So it is with Google + or Google SEO one has to accurately "balance" to how and what content or tweets search engines desire. Your website and webpages and how you do this is the complicated or hard part. Of course, just like research, writing, acting or business presentations everyone has their own style, interpretations, time-management, PPC and SEO approach. Google certainly has it's own way of how it bots, validates and ranks webpage or website content and keywords. So this simply means you either "dance" with Google or you dance alone.
I prefer to always dance with Google. I do not search for any other partner online but Google. I can tell you that Google loves to dance and dances very well. The moves and swings of Google changes by the second. One minute you can be ranked high next minute you can be top twenty or thirty. This is the Google dance routines or choreographies people of the world need to learn. And this takes years of practice, balance, knowledge and implementation. But, once Google identifies you as an optimized SEO partner you are validated for life.
*WARNING - If Matt Cutts or MasterGoogle tell you they can get you ranked for "any" keyword in the top ten [yes] it is possible but NOT if:
1. You are a new website under six to one years old
2. You target high-traffic Google SEO keywords as a new website
3. Your website has little dynamic innovation, real-time or original content
4. You do not use the right keywords and content balance
5. You do not grow organically or slowly as you go
6. You duplicate articles online
7. You do not clock-in to your website frequently and work
8. You do not social media, comment, back-link or be seen to network or link to others
No matter what, Google is just a business. This means Google has no choice but to operate under 'Business' concepts, cycles, strategies and rules of law. The real players of accurate information about PPC and SEO are Google, Web Pro News, ClickZ, InternetNews, TechCrunch, eMarketer and other sources that give you a balanced approach across all areas and industries, products, techniques and services around the world. Then add that to your chosen SEO or PPC Consultant who lives, breathes and writes about Google or Internet Marketing from a strategic point of view. Don't just follow fancy websites or great copy-writing sales.
What most people and the Internet World is Lacking
Most businesses, people and the Internet world are lacking seven key things:
- Balance of multi-channel or platforms approach
- Balance of Knowledge
- Balance of Price
- Balance of Truth
- Balance of Trust
- Balance of Marketing
- Balance of Networking
Obviously, I cannot go into all of the above areas in one article. Try to understand without
balance their is no growth, profit or accuracy. Google regardless of it's size is not and never will be exempt from the fundamentals of any of the above areas especially balance sheets or good business or advertising models.
This has nothing to do with my ineffectiveness to implement balance as this is what I have come to know as the Google learning curve which still today even experts never stop learning.
Written by P Branson
Further Reading
How Google Works
Real FaceBook Marketing
Life Online
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