Digital Marketing Skills Shortage, is a serious cause for concern for any government, SME, startup, entrepreneur or business worldwide. Digital marketing requires any individual or business to multitask, pivot, research, study and master numerous platforms, channels of networking, advertising, marketing, promotion, communications and distribution networks online and offline.
In fact, most websites of the world around 5 BILLION are not created or designed to offer or feature all the required tools, channels and communication technologies of digital advertising. This is why you have Instagram largely known for selfies and photos, YouTube for video advertising, Facebook for posts, selfies, friends, business, family social networking and advertising. Snapchat for social chat, selfies, photos and Linkedin for professional CIO’s, CEO’s, resume bios, business advertising and promotion.
When it come’s to Digital Advertising one has to think WHOLISTIC in design, planning, marketing, advertising and promotional strategy. One also has to think:
- What is your brand?
- What is your USP?
- What is your short and longterm objectives?
- What is your digital offering or strategy?
- What will your core branding message or influence across all digital channels be?
- How will you combine your digital, social, business or brand across all platforms and devices?
- What tools and team do you need to plan, execute and measure daily all of the above?
The above 7 steps are a good framework or planned process to get any SME, startup, entrepreneur or business ready and prepared for Digital Marketing or Digital Advertising skills and preparedness. One will need to learn and master online platforms such:
- Email – autoresponders i.e. Mailchimp, Getresponse etc
- Google Adwords
- BING PPC
- Traffic generators like Bidvertizer
- Affiliate marketing like Max Bounty, Clickbank etc.
The above is perfect to begin your journey into the complex, multitasking world of Digital Marketing and Advertising online and offline via email, business cards, leaflets, posters, digital signage etc.
Digital Skills Shortage
Digital Skills Shortage, exists because of the huge ‘learning-curve‘ caused by leading online technologies and platforms always changing. For instance, how many times have you changed your smartphone in the last three years? Now smartphones are the leading devices [daily] for accessing the WWW, social media, videos, e-commerce, business and information of the world.
In December 2017, the NZ Digital Skills Forum voiced their concerns about the digital skills gap in their Digital Skills for a Digital Nation report, showed that in 2016, 14,000 new jobs were created in the sector, but only 5,090 students graduated, with most of the shortfall made up through granting 5,500 technology visas. [Source]
The above article goes onto state, the biggest problem is ‘transitioning tech graduates to work‘. Any University graduate knows after graduation your faced with the challenging question of ‘What experience do you have?’ Including myself, a gradute, who has over 10 years of Corporate background, over 10 years online experience with high-level international awards, I still face the irritating question of ‘Do you have agency experience?’ this is where HR and employment agencies online and offline need change or a disruptive shake-down.
Pertaining to England, UK Digital Skills shortage cost the Country 6.6 BILLION GBP per annum. This is huge in terms of annual cost, employment and digital skills training opportunities. At Infogurushop we believe the effective cure to Digital Skills training and marketing is a WHOLISTIC approach and solution. One cannot simply present and talk web, digital, social and mobile [jargon], but be able to ‘practically’ demonstrate how, when, where, why across all web, social, digital and mobile channels for anyone regardless of education, location or status. We can offer anyone extensive on-going training online or offline worldwide, we will even show you how to plan, brand, market, advertise and promote YOU or your business of any size across all platforms and devices. Yes, we do 1 DAY Training workshops across England, UK.
Even CIO’s or technical professionals are NOT exempt from learning fresh new, innovative, creative, web, digital, social, mobile and technological skills. The world is now entering into blockchain, digital currency, VR, robots, chat bots, artificial intelligence, machine learning, cybersecurity and automation. This will require even HIGHER levels of education, knowledge, expertise, to plan, design, execute and measure ROI online and offline.
In a recent survey, which asked 200 HR professionals their opinions about the concept of digital HR, found there was an apparent skill gap in HR staff comfortable with using technology.
Only 6 percent of those surveyed believed their department’s digital capability could be considered “expert”, despite 70 percent expecting their workplace to be fully digital by 2025. However, 10 percent admitted they didn’t think their place of work would ever fully embrace digital HR. [Source]
All of the above demonstrates and concludes the online and offline world of Digital marketing, advertising and promotion is no walk in the park. I hope HR and recruitment agencies quickly realize traditional advertising agencies are not the WHOLISTIC answer to digital marketing, advertising and training unless they have the TOOLS, specialist online expertise and awards across all channels, communications and advertising platforms. This may sound alarming, but very few have the TOOLS or offer a WHOLISTIC SOLUTION because they lack the design, knowledge and expertise like most CIO’s, SME’s and websites worldwide. To talk multimedia, multichannel or wholistic one has to be operating multimedia, multichannel and wholistic.