Freemium still #1 Online & Mobile
Freemium still #1 online and mobile yet Freemium is a powerful and proven pricing strategy only the 1% can obtain venture capital or funding to heavily implement, advertise, recruit, scale and grow. Freemium is definitely not for the weak only the strong! Try obtaining venture capital or a bank loan for a FREE product or service even with high-premium offers or upsell.
Even for the offline [traditional] world or industries few can compete with FREE or can they? Perhaps they do not know the value or benefits of using FREE to entice or persuade consumers to spread the word of their FREE offer then upsell premium products, offers or services.
Free is the language most people online and offline love to hear, share and enjoy worldwide.
Freemium obviously works well for web, digital, software or certain services i.e. free software, game, 1 hr consultancy etc. But is anything really FREE in this world? Design, bandwidth and time still costs money also one needs electricity, gas, hosting, security or staff to offer anything FREE.
So the only thing one is predominantly offering FREE is time or information. If one offers a tangible product or service FREE or discounted it will cost you money and even tax. Free may not be free afterall.
What is Freemium who invented such a pricing or business model?
According to Wikipedia: The term freemium to describe this model appears to have been created only much later, in response to a 2006 blog post by venture capitalist Fred Wilson summarizing the model:
Give your service away for free, possibly Ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base.
Freemiun is what has crippled the offline World
It is safe to say that Freemium has been the atomic strategy used by online giants like Google, Facebook, Twitter, Amazon and YouTube to dominate and reduce offline competition and world. Have you seen your local High Street lately?
I think the only way the offline world can boldly plan or compete with freemium is to also offer something freemium as information, discount or consultancy to attract consumers then upsell to premium offer, product or service.
Wal Mart is a great example of how traditional offline retail stores can combat the online Freemium giants as big as Amazon and hold sales, consumers, strategy or ground. Wal Mart is now thinking like any online giant and looks robust, competitive and strong on all fronts online and offline.
Indeed, it could be argued Wal Mart is a late arrival to the online world, but better late than never. Wal Mart gives hope to every retailer of any size worldwide, think like a giant online and offline across all platforms, sales points and devices and you too can compete or win.
After a turbulent online, digital transformation Marks & Spencer appears competitively to be following in the footsteps of Wal Mart online and offfline. This is a great British brand with a strong global history of quality food, products and great customer service.
Are You for or against Freemium?
The truth online is most people give a great deal of time away to website, blogs, social media posts, tweets, writing articles, content, videos or advice. The article you are reading is Freemium that has taken around an hour to write, optimize and post with the cost of electricity.
My aim is to demonstrate the Pro’s and Cons of Freemium and encourage brands, businesses and startups of all sizes to think and compete like giants. Plan what you can offer Freemium to attract, delight and retain followers or consumers.
Freemium like it or not is here to stay, even with mobile advertising taking over desktop usage and online advertising, freemium is what most people seek. They want that discount, offer, deal, experience, knowledge, social tool or service they can share, tell family, friends and their community about daily.
If your not sure how to get started with Freemium try writing content, a book, produce a game or create a product and offer first 100 to register FREE or FREE to all. Free is a great way to explore.
If you need help with your Startup, Business or SME why not hire Infogurushop call 07940[108[769 today or register above. First consultation FREE to all worldwide online or offline.